Rory plays a unique dual role within SBAAS, supporting day-to-day operations while also serving as CEO. With a hands-on approach and a strong sense of responsibility, he ensures the business runs smoothly while maintaining a clear focus on long-term direction and impact.
He is deeply involved in supporting both the team and clients, bringing a practical, solutions-focused mindset to everything he does. Whether assisting behind the scenes or contributing to strategic decisions, Rory is committed to creating a supportive, efficient environment where both people and businesses can thrive.
Rory’s leadership is grounded in accountability, consistency, and a genuine commitment to the success of small businesses. He understands the challenges business owners face and works closely with the team to ensure SBAAS delivers meaningful, reliable support at every stage of the journey.