Mastering the Art of Persuasive Copywriting: 14 Tips for Sales Success

If you don’t just want to sell but want to sell well, you need a killer copy. You must motivate your readers to engage with your service by calling them to action. They should be able to skim and still want to ‘contact us’ or be so passionate about buying that they tap out midway just to click add to card. Your audience should be desperate to commission you for whatever you are offering, and this is possible with the right words.

So, here are 14 things you should do to write those words:

1. Tell your audience why they should buy your product– There are many companies selling paper, but only a few companies selling paper are name brands, and that’s because name brands tell their audience ‘Why them’ through their advertising. Be upfront with your customers when it comes to the why.
2. Craft eye-catching headlines – If your heading isn’t catchy or your product doesn’t fulfil the headline claims, you lose revenue. People will only want to know more if their attention has been grabbed immediately, and then they will only follow through if what they’ve clicked on is true.
3. Customers only care about what’s in it for them– if you go off on a tangent or bulk out your copy with too much background knowledge, statistics, or examples, they will lose sight of why they came and, therefore, bail. Customers want quick and simple. They don’t want to be bombarded with information. If they are, then they get either annoyed or confused, and both result in consumers dropping out before purchasing.
4. Research, research, and research some more– if you know everything there is to know about what you are selling and who you are selling to, then you can approach the sale from multiple angles and sell better. You can do something that is innovative instead of a carbon copy and innovation excites.
5. Be human– people like to talk to people and buy from people, which means you need to sell like a person. Your copy should have a personality, your personality. If it sounds like a script, an essay, or a robot, people won’t be as interested in what you have to say. They want some personal and real.
6. People like pretty copy– you will get more clicks, calls and items in carts if your copy looks good. Think nice, clean font, short paragraphs, and variation in sentence length.
7. Ask yes questions – people are motivated when they say yes to something, and the more they say yes to what you’re offering, the more they will be compelled to buy. So, use that in your copy, and ask quick and easy questions in your ads, emails, and whatever else will result in the customer agreeing with you.
8. Get straight to the point– by using an active voice rather than a passive one, you are cutting out all the ifs, buts and maybes. You tell the customer, ‘Yes, we did this, and we are proud of it’. Customers respond well to people being direct and even a little boastful. People like success and trends. They will go where everyone else is going because they will get a good product, so don’t hide your success; be upfront about how much your company is crushing it.
9. Lead with strength– Most people glaze over the end of whatever they are reading, no matter how interesting it may be. So, you must put your best foot forward and come screaming out the gate with your best points if you want to land the sale. It should be so good that your customer stops midway and clicks buy.
10. Be a trustworthy brand– popular brands are credible brands. Delivering on promises, quality products, appropriate licensing, experience, and good policies helps build customer trust. Include qualifications and user ratings in your copy. Let customers know you have a 4-star average or have a local buy certificate, etc.
11. Convince your buyers that you provide value– regardless of how much your service costs, you must convey to them that it’s worth it. Let them know why it costs, what it does, what its quality is, and that it will provide them with what they need in the best possible way. Let them know why it’s worth buying from you rather than your competitor, even if your prices are higher. That way, when people decide to buy your product, they won’t have buyer guilt and are likelier to make a quick decision.
12. Catchy equals memorable– get stuck in people’s heads well. A catchy tagline, heading or jingle allows people to remember you. When customers remember you, you become recognisable, and all household names are recognisable because customers remember them.
13. Don’t be feature-focused – when selling your product or service, don’t focus on listing all the features you offer. Customers don’t care about features; they only care about how those features will benefit them. So, if you are going to focus on anything or list of things for your customers, specifically the benefits to them.
14. Repeat, repeat, repeat– Once you’ve made your point at the beginning of your copy, repeat it at least twice more. This pertains to larger copy such as websites and email campaigns. You need to make your point, repeat it, and then drive it home with a final call to action that repeats the same notion.

Mastering the art of copywriting is about understanding and connecting with your audience, presenting your brand and offerings compellingly and persuasively.

By implementing these 14 tips, you can craft copy that not only captures attention but also converts it into action.

Effective copywriting is an ongoing journey of refining and adapting your message to meet the evolving needs and preferences of your audience.

So, get out there and write some killer copy that not only sells but sells well!