Empower your business with “Business in the Wonderful World of Oz – Intellectual Property Rights,” a comprehensive guide designed to navigate the complexities of IP in Australia. Tailored for small businesses, this guide clarifies IP law, from trademarks to patents, providing strategies for protection and commercialisation. Learn to safeguard your innovations, enhance market differentiation, and harness the full potential of your intellectual assets. With practical insights and case studies, this manual is an indispensable resource for securing your business’s future, fostering growth, and maintaining a competitive edge in today’s dynamic market.