They Held the Logins, the Money and the Trust

One Australian business owner paid a digital marketing provider faithfully for almost two years. They received two reports and lost control of their own website and Google accounts. The episode reveals a simple test that protects every business. Judge a provider by the transparency of their reporting, and by who holds the keys to your accounts.

Pricing Lessons Small Businesses Can’t Ignore

Pricing Lessons Small Businesses Can’t Ignore The Australian Competition and Consumer Commission (ACCC) has initiated court action against retail giants Woolworths and Coles for allegedly misleading consumers in a significant move that has caught the attention of businesses across Australia. The allegations focus on deceptive “discounted” prices that weren’t discounted at all. While this battle […]