Pricing Lessons Small Businesses Can’t Ignore

The ACCC’s legal action against Woolworths and Coles over misleading price discounts holds important lessons for small businesses. Transparency in pricing and clear communication with customers are essential to building trust and avoiding potential legal issues. In this article, we explore how small businesses can apply these principles to protect their reputation, stay compliant with Australian Consumer Law, and maintain strong customer relationships. Read on for key insights and practical advice for your business.