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Why Flying Solo Is Costing You More Than Sleep—and How SBAAS Full Service Coaching Helps

When “Doing It All” Starts to Feel Like Doing Too Much

Running a small business in Australia is a bit like trying to keep a dozen spinning plates in the air—while riding a unicycle, blindfolded, during a mild earthquake.

In theory, being a “Chief Everything Officer” sounds empowering. In practice, it often means working 70 hours a week to hold together a business with duct tape, crossed fingers, and enough coffee to keep a small nation awake.

If your desktop is drowning in half-finished spreadsheets, your last attempt at social media ended with a typo that went viral (for the wrong reasons), and you’re Googling “how to run a business and still have a life”—we see you.

That’s exactly why SBAAS full service coaching exists.

 

What Is SBAAS? And No, It’s Not a Typo

SBAAS stands for Systems, Brains, Advice & Actual Support. That’s not a mission statement. That’s our promise.

We don’t just talk strategy—we build it, walk it, and remind you to drink water. We’re not just your coach—we’re your bookkeeper, marketing manager, accountability buddy, and business therapist all rolled into one highly functional, caffeine-fuelled package.

 

The Numbers Don’t Lie—But They Do Scream for Help

In the 2023–24 financial year, over 11,000 Australian businesses went insolvent, many of them small and family-run. And here’s the kicker: many of them were profitable in theory but strangled by admin, disorganisation, and burnout.

We know that with the right support, small businesses don’t just survive—they thrive. The problem? Most owners don’t have time to find five different specialists. That’s where SBAAS full-service coaching comes in—with one comprehensive support system that solves problems before they become crises.

Because the only thing more expensive than support is trying to do it all alone.

Top 5 Small Business Issues in 2024—and How We Fix Them

Lack of Time

Let’s be real—you didn’t get into business to spend your life inside Xero. Yet here we are.

Our solution?

We take on the grunt work—bookkeeping, reporting, social media scheduling—so you can focus on what you’re good at. You know, the actual business part.

 

Cash Flow Management

Cash flow is king—but sometimes, it feels more like a moody housemate that never tells you when it’s going out.

 

Our solution?

With clear reporting, proactive insights, and someone who actually understands your numbers, you’ll know where your money’s going—and how to keep more of it.

 

Finding and Retaining Customers

Spoiler: customers don’t just appear because you have a nice logo.

 

Our solution?

We create consistent, on-brand social media and email content that builds trust, drives engagement, and keeps your business top of mind (and inbox).

Mental Health and Burnout

34% of Australian small-business owners have been diagnosed with a mental health condition. We’re not shocked. Exhaustion is built into the job description—unless you decide to change the job.

 

Our solution?

We take a mental health-first approach because burnout isn’t a rite of passage. It’s a red flag. Our coaching keeps your business and wellbeing in balance. No more lying awake wondering if you paid super.

Government Compliance and Admin

Ah yes, the alphabet soup of obligations: BAS, PAYG, STP, ATO, WHS…

Our solution?

We make compliance easy. We lodge on time, alert you to changes, and ensure nothing slips through the cracks. You’ll never again mutter, “I thought I did that already?”

What’s Actually Included in SBAAS Full Service Coaching?

From $1,750 + GST per month, you get:

  • Monthly Coaching Sessions
    Real strategy sessions to set, track, and achieve goals (and vent if needed).
  • Unlimited Phone and Email Support
    Because business breakdowns don’t stick to business hours.
  • Bookkeeping and Reporting
    Accurate, consistent financial clarity that’s actually readable.
  • Social Media & Newsletter Marketing
    Done for you, consistently and cleverly—with your voice, not just noise.
  • One Integrated Team
    One invoice. One team. No wild goose chases or conflicting advice.

Note: Paid advertising isn’t included—but we’ll let you know when you’re ready to sprinkle some budget magic.

If Your To-Do List Makes You Cry, We Should Talk

There’s nothing noble about burnout. You didn’t start your business to spend your evenings chasing invoices and your weekends writing Instagram captions you’re too tired to post.

You started it because you wanted freedom, fulfilment, and maybe one day—just one—to take a lunch break that didn’t involve your inbox.

We’ve been there. With 25+ years running and supporting small businesses, we know what works, what doesn’t, and where most people trip up. We’re here so you don’t have to.

You Can’t Scale Confusion

Trying to grow without clear systems is like trying to drive with the handbrake on—eventually something’s going to snap, and it’s probably your sanity.

SBAAS full service coaching brings structure, clarity, and momentum. So instead of waking up thinking, “What now?”, you wake up knowing, “Here’s what we’re doing today—and here’s who’s doing it.”

What Happens When You Actually Get Support?

You stop surviving and start building. You breathe deeper. You think bigger. You enjoy your work again. You see results you can track—and rest you can feel.

And when you ask yourself, “How far do I want to go?”, the only limit is your ambition, not your capacity.

Why This Isn’t Just Another Coaching Program

We’re not in the business of handing out cookie-cutter advice and disappearing into the Zoom void.

  • We build with you.
  • We walk with you.
  • We remind you to take a walk and breathe.
  • We care about your business and your brain.

And if you ever find yourself in a spiral over the phrase “EOFY is coming”, we’ll be right there to sort the chaos and bring snacks.

Ready to Ditch the Juggle and Start the Climb?

You’ve juggled. You’ve hustled. You’ve “just one more tasked” yourself into exhaustion.

Now it’s time to build with support. Book an appointment to speak with a consultant.

Curious who’s behind all this Actual Support? Get to know the brains, systems and advice behind about SBAAS on our About Us page.

Picture of Eric Allgood

Eric Allgood

Eric Allgood is the Managing Director of SBAAS and brings over two decades of experience in corporate guidance, with a focus on governance and risk, crisis management, industrial relations, and sustainability.

He founded SBAAS in 2019 to extend his corporate strategies to small businesses, quickly becoming a vital support. His background in IR, governance and risk management, combined with his crisis management skills, has enabled businesses to navigate challenges effectively.

Eric’s commitment to sustainability shapes his approach to fostering inclusive and ethical practices within organisations. His strategic acumen and dedication to sustainable growth have positioned SBAAS as a leader in supporting small businesses through integrity and resilience.

Qualifications:

  • Master of Business Law
  • MBA (USA)
  • Graduate Certificate of Business Administration
  • Graduate Certificate of Training and Development
  • Diploma of Psychology (University of Warwickshire)
  • Bachelor of Applied Management

Memberships:

  • Small Business Association of Australia –
    International Think Tank Member and Sponsor
  • Australian Institute of Company Directors – MAICD
  • Institute of Community Directors Australia – ICDA
  • Australian Human Resource Institute – CAHRI
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