Marketing & Growth

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SBAAS Capability Statement

Frequently asked question:

01. Why choose SBAAS?
SBAAS brings over 20 years of senior management experience, offering customised solutions in business coaching, executive mentoring, and strategic planning.
Our proven track record in leading SMEs to success makes us a trusted partner for your business needs.
02. What makes SBAAS different from other consulting firms?
SBAAS stands out due to our personalised approach, ensuring each service is meticulously tailored to fit your unique needs.
With a focus on creating shareholder and stakeholder value, we offer a comprehensive suite of services that covers all aspects of strategic development and execution.
03. What is the cost of SBAAS’s consulting services?
Our fees vary depending on the scope and complexity of the project.
We provide an initial consultation to understand your needs and then offer a detailed proposal with clear pricing.
04. What industries does SBAAS specialise in?
SBAAS has experience across various industries, including trades, manufacturing, hospitality, real estate, healthcare, education, and not-for-profit sectors, bringing knowledge and insights to each project.
05. How can I get started with SBAAS?
Getting started is easy. Book a discovery call for an initial consultation where we can discuss your business challenges and aspirations.
From there, we’ll outline how our services can meet your needs and the steps to begin our partnership.
06. What is a marketing plan and why is it important?
A marketing plan outlines your business’s strategy for promoting its products or services. It’s crucial because it guides your marketing efforts, helping you target the right audience, allocate resources effectively, and measure success.
07. How often should I update my marketing plan?
Your marketing plan should be reviewed and updated annually to reflect market changes, business objectives, and customer behaviour.
However, more frequent updates may be necessary based on significant market shifts or business changes.
08. What elements should be included in a marketing plan?
A comprehensive marketing plan should include a market analysis, target audience definition, marketing objectives, strategies and tactics, budget, and a timeline. It should also have metrics for measuring success.
09. How can I identify my target audience?
Identify your target audience by analysing your current customer base, conducting market research, and understanding who benefits most from your product or service.
Consider demographics, psychographics, and buying behaviours.
10. What is the difference between marketing strategy and tactics?
Marketing strategy defines your overall business goals and direction, while tactics are the specific actions taken to achieve these goals.
Strategy is the plan, and tactics are the execution.
11. How do I set a budget for my marketing activities?
Set your marketing budget based on your business objectives, historical spending, industry benchmarks, and expected return on investment. Allocate funds to different channels based on their effectiveness and your strategic priorities.
12. What are the most effective marketing channels for small businesses?
The effectiveness of marketing channels varies by business and market.
However, commonly successful channels for small businesses include social media, email marketing, content marketing, search engine optimisation (SEO), and local advertising.
13. How can I measure the success of my marketing activities?
Measure the success of your marketing activities by setting clear, measurable objectives and key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, customer acquisition costs, and sales revenue.
14. What is digital marketing and how does it differ from traditional marketing?
Digital marketing involves promoting products or services through digital channels like search engines, websites, social media, and email.
It differs from traditional marketing, which uses channels like print, broadcast, and direct mail by being more interactive, measurable, and cost-effective.
15. How can content marketing benefit my small business?
Content marketing can attract and engage your target audience, build brand awareness, and establish your business as a thought leader in the industry.
It provides value to your customers, encouraging loyalty and repeat business.
16. Why is social media important for small businesses?
Social media is important for small businesses as it allows them to connect with customers, increase brand awareness, promote products or services, and monitor market trends and competitor activity.
17. What should I consider when creating a marketing campaign?
When creating a marketing campaign, consider your business goals, target audience, message, budget, chosen marketing channels, and how you will measure success.
Could you tailor your campaign to align with your overall marketing strategy and objectives?
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Discover the ‘why’ behind customer interactions, maximise sales, and forge lasting relationships. In a world where consumers are increasingly selective, understanding the core of your customers’ needs is pivotal.

Are you creating significant connections and consistently growing your sales? Adopting a marketing strategy that starts with ‘why’ can significantly boost your business’s allure, energise customer engagement, and elevate your product or service value.

Start with Why!

Creating Culture

You know we love him; I mean, he's been stealing our thoughts as his own for many years now. I mean, he's been doing it for longer than we've had the thoughts!
Simon Sinek

Why SBAAS

At SBAAS, we align with Simon Sinek’s ‘start with why’ philosophy (or is he spruiking ours? No, you’re right, it’s his!), helping you articulate the unique reasons behind your business’s existence and how it solves customer challenges.

Your audience is seeking distinctive solutions stemming from your unique ‘why’.

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Transformative Web Solutions

With most consumers turning to the internet for product research, having a solid online presence is crucial. SBAAS is committed to ensuring your website reflects your brand’s ‘why’, strengthens customer loyalty, and encourages repeat business. We tailor our services to meet your business needs, from template designs to bespoke websites.

Consistent Social Media Branding

We manage your social media presence, keeping your brand’s ‘why’ consistent and engaging. This allows you to concentrate on other vital business areas while we ensure your brand message remains coherent and impactful.

Engaging Newsletters

SBAAS can initiate and maintain a regular newsletter for your audience, establishing a continuous connection that reiterates your brand’s ‘why’ and underscores your expertise.

Fostering Community Engagement

Understanding the importance of Corporate Social Responsibility (CSR), we assist in cultivating a culture of giving that reflects your ‘why’, enhancing your brand’s societal contributions and community support.

Customised Marketing Strategy

Whether elevating your business profile, attracting more customers, or launching new products, SBAAS develops a bespoke marketing strategy that resonates with your business ‘why’. We work together to create a comprehensive plan and offer ongoing support to ensure successful implementation.

CRM & Marketing Automation Simplified

SBAAS demystifies CRM and Marketing Automation, helping you find and implement solutions that resonate with your business ‘why’, enhancing customer engagement and streamlining your marketing efforts.

Effective Marketing Communications

We refine your branding, positioning, and messaging to ensure they echo your ‘why’, ensuring every marketing channel from your website to social media embodies your business’s core purpose.

With SBAAS, harness the power of strategic marketing rooted in your ‘why’. Let’s journey together towards extraordinary growth. Please contact us to transform your business by starting with ‘why’.

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