Capturing Consumer Attention – Strategic Insights for Australian Small Businesses
Discover strategies for Australian small businesses to capture consumer attention amid evolving trends effectively. Explore insights into consumer sentiment, agentic AI, and commerce media to boost competitiveness and growth.
One Wrong Step: Why Skipping Appropriate Policies and Procedures Can Sink Your Small Business
Australian small businesses move fast, yet too many forget that appropriate policies and procedures are their first line of defence. From six-figure Fair Work penalties to privacy fines that reach the tens of millions, ignoring documentation can drain cash flow, erode culture, and damage hard-won reputations in hours.
Decode Before You Commit: Navigating Grant Jargon, What to Look for Before You Apply
Grants can fuel growth, but only if you understand what you’re signing up for. Learn how navigating grant jargon before you apply can save time, money, and missed opportunities.
The Vanity Trap: What Small Businesses Get Wrong About Social Media Metrics
Impressions aren’t impact. Likes aren’t loyalty. Discover what small businesses get wrong about social media metrics, and how to track what actually drives growth and revenue.
Dead Ends or Gold Mines? How to Identify Which Tenders or Grants Are Actually Worth Your Time
With thousands of tenders and grants available, most businesses waste time chasing the wrong ones. Learn how to identify which tenders or grants are actually worth your time—and how to stop gambling and start strategising.
Revolutionise Your Small Business Marketing with Automation
Revolutionise Your Small Business Marketing with Automation In today’s fast-paced business world, small businesses in Australia face increasing competition and rapidly evolving consumer expectations. With limited resources and tight budgets, staying ahead can be a challenge. However, leveraging small business marketing automation tools can turn this challenge into an opportunity for growth. Automation simplifies marketing […]
Teen Social Media Ban: A Marketing Shake-Up for SMEs
Teen Social Media Ban: A Marketing Shake-Up for SMEs Australia’s Teen Social Media Ban: What It Means for Small Businesses The Australian government’s proposed legislation to limit teenagers’ access to social media platforms has sparked significant debate, raising critical implications for small businesses that rely on these platforms for marketing, customer engagement, and brand building. […]
Pricing Lessons Small Businesses Can’t Ignore
Pricing Lessons Small Businesses Can’t Ignore The Australian Competition and Consumer Commission (ACCC) has initiated court action against retail giants Woolworths and Coles for allegedly misleading consumers in a significant move that has caught the attention of businesses across Australia. The allegations focus on deceptive “discounted” prices that weren’t discounted at all. While this battle […]
Introducing Director ID: Ensuring Transparency and Accountability in Australian Business
Introducing Director ID: Ensuring Transparency and Accountability in Australian Business The Australian Securities and Investments Commission (ASIC) Modernising Business Registers Program’s (MBR) first service delivery is the director identification number or director ID. This requirement is now available on the Australian Business Registry Services (ABRS) website. Managed by the ATO the ABRS streamlines how you register, […]
Embracing the Future: Top 7 Digital Marketing Strategies for 2022
Embracing the Future: Top 7 Digital Marketing Strategies for 2022 With 2021 coming to a close, now is the time to start looking forward to the new year and the new marketing trends/strategies that come along with it. You’ll need to formulate a short-term plan that keeps the long-term plan in focus, even though the trends might evolve or change in […]
The Power of Listening: Transforming Business and Relationships
The Power of Listening: Transforming Business and Relationships Everybody is using COVID-19 as their excuse or their reasoning for the advice they give, but my advice is the same advice I’ve been giving for years. Listening, I mean really listening, is a superpower that many people don’t have. I would go so far as to […]
Mastering the Art of Persuasive Copywriting: 14 Tips for Sales Success
Mastering the Art of Persuasive Copywriting: 14 Tips for Sales Success If you don’t just want to sell but want to sell well, you need a killer copy. You must motivate your readers to engage with your service by calling them to action. They should be able to skim and still want to ‘contact us’ […]