Pricing Lessons Small Businesses Can’t Ignore
Pricing Lessons Small Businesses Can’t Ignore The Australian Competition and Consumer Commission (ACCC) has initiated court action against retail giants Woolworths and Coles for allegedly misleading consumers in a significant move that has caught the attention of businesses across Australia. The allegations focus on deceptive “discounted” prices that weren’t discounted at all. While this battle […]
Introducing Director ID: Ensuring Transparency and Accountability in Australian Business
Introducing Director ID: Ensuring Transparency and Accountability in Australian Business The Australian Securities and Investments Commission (ASIC) Modernising Business Registers Program’s (MBR) first service delivery is the director identification number or director ID. This requirement is now available on the Australian Business Registry Services (ABRS) website. Managed by the ATO the ABRS streamlines how you register, […]
Embracing the Future: Top 7 Digital Marketing Strategies for 2022
Embracing the Future: Top 7 Digital Marketing Strategies for 2022 With 2021 coming to a close, now is the time to start looking forward to the new year and the new marketing trends/strategies that come along with it. You’ll need to formulate a short-term plan that keeps the long-term plan in focus, even though the trends might evolve or change in […]
The Power of Listening: Transforming Business and Relationships
The Power of Listening: Transforming Business and Relationships Everybody is using COVID-19 as their excuse or their reasoning for the advice they give, but my advice is the same advice I’ve been giving for years. Listening, I mean really listening, is a superpower that many people don’t have. I would go so far as to […]
Mastering the Art of Persuasive Copywriting: 14 Tips for Sales Success
Mastering the Art of Persuasive Copywriting: 14 Tips for Sales Success If you don’t just want to sell but want to sell well, you need a killer copy. You must motivate your readers to engage with your service by calling them to action. They should be able to skim and still want to ‘contact us’ […]
10 Tips and Tricks to Get Your Website Selling
10 Tips and Tricks to Get Your Website Selling When you run a small business, there are a lot of things you need to think about taxes, profit margins, stocktake, marketing…, and the list goes on and on. But something you don’t want to overlook or take for granted is an effective website. In today’s […]